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@[email protected] to [email protected]English • 2 years ago

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

asumetech.com

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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

asumetech.com

@[email protected] to [email protected]English • 2 years ago
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  • @[email protected]
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    -4•2 years ago

    Everybody has a breaking point, right? This could have been the breaking point for many people.

    Something that literally makes no difference, like a name change?

    • @[email protected]
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      3•2 years ago

      No difference to you. If indeed people left because of that then it made a difference by definition.

    • @[email protected]
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      3•2 years ago

      There’s a reason McDonald’s isn’t called Kroc’s.

      • @[email protected]
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        0•2 years ago

        If McDonald’s changed their name it works make no difference at this stage.

        • Flying Squid
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          4•2 years ago

          I don’t think you understand how important branding is.

          https://klintmarketing.com/35-rebranding-fails/

          • @[email protected]
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            0•2 years ago

            I do, but it’s irrelevant when a company has 500 million users.

            • Flying Squid
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              3•2 years ago

              Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.

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