Apple (NASDAQ:AAPL) Full Year 2024 Results
Key Financial Results
Revenue: US$391.0b (up 2.0% from FY 2023).
Net income: US$93.7b (down 3.4% from FY 2023).
Profit margin: 24% (down from 25% in FY 2023). The decrease in margin was driven by higher expenses.
Your point seems to be that the fine is about two days profit.
If you did something illegal and got fined two days pay for it, that would probably get your attention. You might think twice before doing the thing again. If not, the EU can fine them a larger amount next time.
The EU can do a lot more than fine them. With the whole USB-C port issue the EU threatened to straight up ban all Apple products from being sold in the EU. That’s a hit Apple won’t be willing to pay.
Apple (NASDAQ:AAPL) Full Year 2024 Results Key Financial Results
Your point seems to be that the fine is about two days profit.
If you did something illegal and got fined two days pay for it, that would probably get your attention. You might think twice before doing the thing again. If not, the EU can fine them a larger amount next time.
Under this logic, it would imply that fines stopped apple and other companies from fucking around…
Narrator voice: it didn’t
The EU can do a lot more than fine them. With the whole USB-C port issue the EU threatened to straight up ban all Apple products from being sold in the EU. That’s a hit Apple won’t be willing to pay.